Muhammad Hamza
Eight years making hard software feel obvious, across healthcare, payments, crypto and AI, for teams that needed the product to work before it needed to look good.
326 products shipped, design teams of up to 9 led, and $33M raised on the back of it.
Selected work
DevsincCedar Financial / CollectCo
CollectCo is the recovery platform Cedar Financial sells to banks, hospitals, utilities and subscription businesses. Three parties open it with opposing interests: the client owed money, the collector working the queue, and the consumer who cannot pay. I designed the marketing site, the client dashboard, onboarding, the conversational AI surface and the consumer portal.
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Fourteen HR modules in one subscription platform. Six week design cycle, a system that grew past 2,500 components.
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Three products in one system: a customer app, a worker app and an admin console, all reading the same job.
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Logicon.techINSID3RS.io
An event platform where every ticket is an NFT, which kills counterfeiting and scalping in one move. The design problem was selling a blockchain product to concert promoters who do not care about blockchain: lead with fraud and resale revenue, keep the mechanism underneath. Marketing site, marketplace, creator dashboard, wallet and mobile.
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A live gaming and lifestyle platform where the interface has to feel premium and stay inside strict regulatory lines at once. Motion, hierarchy and trust signals carry the weight that copy legally cannot. Alongside it I worked on eight further casino and betting products on a shared component library.
Full redesign of the main marketing site for the Web3 development stack, turning dense multi-chain developer tooling into something an engineer with no blockchain background could evaluate in one visit.
Design for the first decentralised real-time communication network: audio and video meetings running peer to peer across community-run nodes rather than central servers, plus the developer SDK surface around it.
How I work
Sit with the mess
Interviews, support tickets, session recordings, analytics, and the workflow people actually use instead of the one on the spec.
Name the real problem
Journey maps and information architecture that make the constraint visible to engineering and the C-suite in the same room.
Systems, not screens
Component libraries, tokens and documented patterns. At Logicon this scaled team output roughly 40% and cut handoff time.
Test, then ship
Prototype, usability test, measure, iterate. Retention and activation are the scoreboard, not the shot on Dribbble.
This is the part that doesn't change. AI accelerates the middle; it doesn't replace the judgment at either end.
Research, compressed
Transcripts, tickets and reviews go in; clustered pain points, JTBD statements and a ranked problem list come out. Days become an afternoon. I still read the raw data.
Twenty directions, not three
Generate a wide field of layout and flow options fast, then kill 18 on craft. Volume is the point. It stops me defaulting to the first idea.
Direction to real components
Turn the chosen direction into an actual component set with states, tokens and responsive rules, production-shaped from the start, not a flat mockup.
Every state, written
Edge cases, empty states, error and permission copy, accessibility pass, and a red-team of my own flow before an engineer sees it.
Prototype in code
Working front-end prototypes instead of clickable illusions, so stakeholders test the real thing and handoff carries the reasoning, not just the file.
And honestly, this is the fun part
Idea at 11pm, working app by 2am. No spec, no handoff, just me and the model riffing until the thing actually runs. Some of my best product calls came from vibe coding a throwaway build and watching it break in ways no Figma file ever would.
I've been designing with AI since before it was a job title, and designing for AI since 2023. Those are different skills, and I do both.
The journey
- Manage and mentor a team of 4 designers: standards, critique cadence, craft culture.
- Own UX strategy end to end across in-house SaaS and client products: research, journey mapping, wireframes, prototypes, hi-fi UI.
- Partner with PMs, engineers and C-suite to tie design decisions to business goals.
Design-system adoption cut design-to-dev handoff time and let one small team ship five products across HR, real estate, crypto and facility services without the quality drifting between them.
- Managed and mentored a team of 9 across Web3, blockchain, casino and iGaming.
- Owned product design on multiple concurrent projects, concept through production.
- Translated blockchain concepts into interfaces non-technical users could follow.
- Established workflows, component libraries and documentation the team ran on.
Documented systems and clear ownership scaled team output roughly 40% without adding headcount.
- Led end-to-end product design for CPay, Classera's transaction management system.
- Designed the LMS mobile application from scratch: navigation, engagement, accessibility.
- Ran usability testing and turned findings into shipped changes, not slide decks.
- Worked shoulder-to-shoulder with PMs and engineers across the MENA rollout.
A navigation rebuild driven by testing lifted student retention across thousands of users.
- Led design for Pakistan's largest HealthTech platform: app, web, SaaS dashboard, B2B tools.
- Collaborated directly with the CEO and founding stakeholders on requirements gathering and roadmap priorities.
- Rebuilt discovery around symptoms and sign-up around two screens instead of a wall of fields.
- Built a scalable component library so four surfaces could expand in parallel.
- Articulated design's role in growth and retention directly to investors.
Appointment conversion up 30%. Medicine orders grew into a second revenue line rather than a footnote. Instrumental in securing $33 million in Series A funding.
- Designed for a creator–entrepreneur marketplace connecting makers with manufacturing.
- Contributed to ideation, wireframing, prototyping and hi-fi UI across web and mobile.
- Learned the craft properly, working alongside senior designers on a live product.
First product role, and the first time I saw a decision I made change how a stranger behaved.
Education
Fine Arts
Composition, colour theory and drawing. The reason systems work still comes out looking like something.
Pre-Engineering
Foundation years before moving into art and design.
UI / UX Design
Four-course specialization covering design thinking, prototyping, visual design and web design fundamentals.
Certified through Google's professional certificate programme, covering UX research, wireframing, prototyping and usability testing end to end.
Other freelance work
Alongside full time work I have run an independent design practice on Fiverr for years. Same standard of work, smaller scope, faster turnaround: product interfaces, landing pages, design systems and app design for founders who need one designer rather than an agency.
Head of Product Experience
I lead product experience for LoadStop's Transportation Management System and its AI-enabled agentic voice platform: logistics, brokerage and compliance workflows, plus an AI layer that talks to carriers and writes back into legacy systems. It runs for 1,500+ companies and 35,000+ loads a month.
- Own product experience strategy end to end across the TMS and the agentic voice platform, on web and mobile.
- Partner with the CEO, CTO and engineering on data models, REST integrations and AI-to-legacy-TMS workflows.
- Embedded research into delivery, and recruited and led the design team behind it.
Ecommerce · UI/UX Design
Petco is the second largest specialty pet retailer in the United States, founded in 1965 and running 1,382 stores on roughly $6.0 billion in annual net sales. I worked on the ecommerce experience: the part of the journey that decides whether a basket becomes an order.
- Worked the browse-to-buy path: listing and detail pages, search and filtering, cart and checkout.
- Restructured discovery around how people shop for pets, by animal and need, not internal categories.
- Tightened checkout and built responsive patterns that hold from desktop down to phone.
- Partnered with product and engineering through build and QA so the shipped result stayed faithful to the design intent.
Petco company figures: FY2025 results, reported March 2026
Apart from the job
ADPList mentor
I mentor designers on ADPList: portfolio reviews, career direction, and the specific problem of breaking into product design from a visual design background, which is the route I took myself. 402 sessions and over 31,000 minutes of mentoring, with designers across 26 countries. A lot of them are people who do not have a senior designer nearby to ask.
Design events
I attend and speak at design meetups and conferences in Lahore and online. Staying in the room where the craft is argued about is how the work stays current.
